There is a fast growing global community interested in 4 Deserts races - not only friends, family, supporters and former competitors, but also a fanbase of people inspired by the dream of one day competing. To keep up with the demands of this expanding community, we are constantly developing our media capabilities.
The 4 Deserts uses a combination of satellite and mobile communications to distribute content from the races to our website and to broadcasters around the world. During each stage of the race we post hourly updates to the website about race leaders and individual competitors. We also post daily video highlights captured by staff, volunteers and competitors on Flip videos.
At least 150 photographs are uploaded daily from the race capturing the locations, highlights and spirit of the event. We also distribute daily features about competitors and the locations as well as stage updates on the race website. Overall positions and timings are logged on the website as soon as possible after the last competitor crosses the finish line of each stage.